jarrett moffatt

Copywriter


Prairie Oysters

After a half-decade dealing with a chronic illness (ankylosing spondylitis) and unable to write, I did the only thing that made sense: start a oyster mushroom business out of my mom's basement.

I did everything from scratch, from lab work on petri dishes to cooking grains in a pressure cooker to soaking an entire bale of straw in my bathtub. I got so good at growing mushrooms I even taught a couple workshops at the local continuing education program.

And don't soak straw in your bathtub. It's a mess.


Mushrooms or Testicles?

In 2019 Prairie Oysters had a problem: It forgot to respond to an email from ed_snowden83@live.com two years prior. Ed wanted to know if the company sold mushrooms or cow testicles, and they were so busy not selling cow testicles that they couldn’t respond.

To quash confusion, Prairie Oysters decided to overhaul its website to help Ed and others learn more about the company’s products.


LETTERS FROM JARRETT

I write people letters on typewriters.
Tom Hanks wrote me once. He's nice.


FOUR/FIVE: AT RISK FOR DISEASE IN CANADA

Pitch deck for a documentary series I worked on with Canadian-based production company Build Films. The idea was simple: a documentary series that educates the four out of five Canadians at risk for chronic disease on how to lower their risk.


OLIBERTé REBRANDING PITCH

Pitch deck for rebranding Oliberté (www.oliberte.ca), a proudly-African shoe manufacturer that now makes shoes in Canada.
(It's a long story... I think.)


Canadian Tire's
House of Innovation

Canadian Tire once bought a house in the Toronto suburbs and made a bunch of online content showing them fix it up with neat products. I wrote and directed the majority of the videos. It was fun.


The Simple Show:
It's Complicated

This was a children's gameshow I put together in 2019. I wanted a simple show to film in Winnipeg, and I figured putting a bunch of kids and Rube Goldberg machines inside a warehouse made sense.


The Cupblankery

This was the first radio spot I ever wrote. I was in school and just got my first copywriting gig, and we had a client that couldn't use their name anymore and needed a radio spot to tell the city about it. My boss later submitted it for a local advertising award and it beat three spots from the city's football team. Knowing I'm better than the Winnipeg Blue Bombers is awesome.


Live The Sheen Dream

In 2011 I helped create a single-serving website with Charlie Sheen's floating head spitting out random, crazy quotes. The thing went viral, and in one week we'd shipped thousands of shirts around the world with Charlie Sheen's head on them.

What a weird start to the decade.


Island Lakes

I live in a pirate-themed suburb called Island Lakes.
I wrote a fake campaign for it.

Echo Chamber 3000

In 2019 I went to a weekend workshop/hackathon/whateverthon at the Canadian Museum for Human Rights. I'm still not sure what it was, but after a couple paid lunches my group came up with a fake exhibit concept called the Echo Chamber 3000.



BORN FROM PROSE—
Demos for a Demographic

I recorded a four-song EP so I could graduate from college.

Do I remember how I did any of this? No.

A classmate played the last song at her wedding though so that was cool.


RANDUMB THINGS

I like writing goofy things whenever I can. Like when I'm trying to make a couple extra bucks on Facebook Marketplace.