After a half-decade dealing with a chronic illness (ankylosing spondylitis) and unable to write, I did the only thing that made sense: start a oyster mushroom business out of my mom's basement.
I did everything from scratch, from lab work on petri dishes to cooking grains in a pressure cooker to soaking an entire bale of straw in my bathtub. I got so good at growing mushrooms I even taught a couple workshops at the local continuing education program.
And don't soak straw in your bathtub. It's a mess.
Mushrooms or Testicles?
In 2019 Prairie Oysters had a problem: It forgot to respond to an email from email@example.com two years prior. Ed wanted to know if the company sold mushrooms or cow testicles, and they were so busy not selling cow testicles that they couldn’t respond.
To quash confusion, Prairie Oysters decided to overhaul its website to help Ed and others learn more about the company’s products.
FOUR/FIVE: AT RISK FOR DISEASE IN CANADA
Pitch deck for a documentary series I worked on with Canadian-based production company Build Films. The idea was simple: a documentary series that educates the four out of five Canadians at risk for chronic disease on how to lower their risk.
House of Innovation
Canadian Tire once bought a house in the Toronto suburbs and made a bunch of online content showing them fix it up with neat products. I wrote and directed the majority of the videos. It was fun.
This was the first radio spot I ever wrote. I was in school and just got my first copywriting gig, and we had a client that couldn't use their name anymore and needed a radio spot to tell the city about it. My boss later submitted it for a local advertising award and it beat three spots from the city's football team. Knowing I'm better than the Winnipeg Blue Bombers is awesome.