After a half-decade dealing with a chronic illness (ankylosing spondylitis) and unable to write, I did the only thing that made sense: start a gourmet oyster mushroom business out of my mom's basement. I'd never eaten oyster mushrooms before, but they looked fun. Plus the commute to the basement was manageable.
I made everything from scratch: from lab work on petri dishes to cooking rye grain in a pressure cooker to soaking an entire bale of straw in my bathtub, I figured out the entire production process of growing and selling mushrooms. And since starting Prairie Oysters in 2017, I've sold to countless chefs and restaurants across Winnipeg and did a summer stint at one of the local farmers' markets. I even got a two-page spread in the Winnipeg Free Press, the city's most-circulated newspaper.
Mushrooms or Testicles?
In 2019 Prairie Oysters had a problem: It forgot to respond to an email from firstname.lastname@example.org two years prior. Ed wanted to know if the company sold mushrooms or cow testicles, and they were so busy not selling cow testicles that they couldn’t respond.
To quash confusion, Prairie Oysters decided to overhaul its website to help Ed and others learn more about the company’s products.
OLIBERTé REBRANDING PITCH
Pitch deck for rebranding Oliberté (www.oliberte.ca), a proudly-African shoe manufacturer that is now a proudly-Canadian shoe manufacturer.
(It's OK... I don't understand either.)
House of Innovation
Canadian Tire once bought a house in the Toronto suburbs and made a bunch of online content showing them fix it up with neat products. I wrote and directed the majority of the videos. It was a lot of work, but I got a crash course in commercial video production.
That's pretty awesome.
Getting hired at TAXI was a big accomplishment. To get to work at an advertising agency whose awards you fawned over in One Show award annuals is a pretty surreal experience.
Yes. I'm including an old radio spot in my portfolio. "Oh, but that's ten years ago. GET WITH THE TIMES, JARRETT!" Sure I will, but I think it's hilarious I beat three radio spots from Winnipeg's biggest agency to win a local advertising award they seemed to really care about. I mean, I was still in school and they were on the clock; how'd that happen?
(Photo credit: tastemade.com. They call that a 'Freakfetti' cupcake.)