PHONE: (204) 930-6139
Freelance copywriter // September 2008
// Skills: Research + insights, brand (voice, messaging, positioning, naming), creative strategy, earned media strategy, campaign
development, social strategy, creative problem solving
Narrative [Plus Company] // Los Angeles // November 2021—July 2022
// Worked on the Minions: The Rise of Gru theatrical campaign, creating sick TikTok content that took @minions from 1 million to 4.9 million followers in six months and helped make Minions: The Rise of Gru the highest grossing film to open over Fourth of July weekend with $219 million globally ($750 million globally to date!)
Senior copywriter (contract)
Neo Financial // Winnipeg // February 2021—July 2021
// Fintech company with $147.6 million USD Series C funding led by New York-based VC firm Valar Ventures.
// Skills: Brand positioning, research, messaging, content strategy,
scriptwriting, video production
Prairie Oysters // Winnipeg // September 2017—November 2019
// I started an oyster mushroom farm and sold mushrooms to restaurants, chefs, and farmers markets.
// Skills: Mushroom production, sales, branding, marketing, mycology, social media, learning workshops
TAXI Canada // Toronto // June 2011—August 2012
// Worked on Canadian Tire’s ‘House of Innovation,’ a year-long project
where I hung out in a suburban house and produced video content.
// TAXI was named ‘Agency of the Decade’ by Strategy magazine a year before I started…coincidence?
// Skills: Scriptwriting, directing, research, product sourcing, video and audio production, content strategy
Live the Sheen Dream // livethesheendream.com (dead) // February—May 2011
// Single-serving website with Charlie Sheen’s head and words.
// 2.5+ million visitors from 8,700 sources and 202 countries, 30 million+ pageviews
// Earned media: USA Today, the Globe and Mail, the Canadian Press, CNN, the Boston Herald, CTV National, CBC News, Maclean’s, NBC, Huffington Post, etc.
Velocity Branding // Winnipeg // April 2009- April 2011
// Hired during first year of college, first copywriter in agency’s 10-year history, won agency’s first copywriting award (while in school), helped pitch new business and represented the agency at speaking engagements.
// Skills: Research + insights, brand (voice, messaging, positioning, guidelines, naming), new business pitches, copywriting, editorial, public speaking
Red River College // Winnipeg // Creative Communications, Advertising
// Excellent all-around program teaching journalism, public relations, video production, and advertising.
// Skills: Collaboration, time management, presentation skills, project management
University of Manitoba // Winnipeg // Bachelor of Arts in History
// Majored in Latin American history and minored in human geography if you think that’s neat.
// Skills: Research, writing, fact-checking, critical analysis, editing, staying awake in lectures